WSET Education Put to Use in the Drinks Industry - Pro Talk with Jim Kreuger and Wine Retail

This week I sat down over coffee with and spoke with Jim Kreuger, a former New England Wine Academy WSET student. Jim completed his Level 3 Wine studies last year, and is employed in wine and spirits retail at a local shop called The Wise Old Dog in West Hartford, CT.

We discussed the benefits of the WSET program and how it has enhanced his ability to help shop customers as well as his project to build out the company newsletter. As you will see, Jim has relied on WSET studies to go deeper in the knowledge aspect of the products they sell a at the shop. Take a look and hear what we discussed.

This is part of a continuing series speaking with industry pros about the benefits of formal beverage education, and WSET in particular.