WSET Education Put to Use in the Drinks Industry - Pro Talk with Jim Kreuger and Wine Retail8/16/2022
This week I sat down over coffee with and spoke with Jim Kreuger, a former New England Wine Academy WSET student. Jim completed his Level 3 Wine studies last year, and is employed in wine and spirits retail at a local shop called The Wise Old Dog in West Hartford, CT.
We discussed the benefits of the WSET program and how it has enhanced his ability to help shop customers as well as his project to build out the company newsletter. As you will see, Jim has relied on WSET studies to go deeper in the knowledge aspect of the products they sell a at the shop. Take a look and hear what we discussed. This is part of a continuing series speaking with industry pros about the benefits of formal beverage education, and WSET in particular.
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New England Wine Academy is very pleased to announce a continued expansion into New York City with our second in-person offering of the WSET Spirits Level 1. This class will be hosted by Elayne Duff, one of the drinks industry's top professionals and awesome mixologists. This class is a two-day offering designed to give each student an immersion level experience with theoretical knowledge as well as practical tasting experience. You will also have the opportunity to sit the Level 1 exam on the same day (or take a few weeks later if you like), and pack the whole process into one experience. Elayne's experience and knowledge of spirits and cocktails is known throughout the beverage community. She has a top-level track record of developing some of the best cocktail programs and representing major brands. Combining this background with the WSET curriculum allows us to provide one of the best student experiences possible. This two-day class will be offered on Sundays - >>> November 13 and November 20, 2022 from 1pm to approximately 4pm and will be hosted at Cre8tive NYC Studios located at 134 W 29th St Floor 2, New York, NY 10001. Please click here to process registration on the booking page. For any questions on this course, please contact Brian Mitchell at New England Wine Academy - [email protected] Cre8tive NYC Studios is not a contact point for this course, it is simply the venue for the class. |
ABOUT THE Author
Brian Mitchell runs The New England Wine Academy, and is responsible for the content of this blog. With 30 years of drinks industry experience, Brian has learned a few things, but everyday he is learning more. This blog helps to bring that knowledge to you. Archives
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